The noun 售价 (shòujià) means 'selling price' or 'retail price.' It is composed of 售 (to sell) and 价 (price). It is commonly used in commercial and retail contexts to indicate the price at which a product is offered for sale.
这款手机的售价是三千九百元。
Zhè kuǎn shǒujī de shòujià shì sānqiān jiǔbǎi yuán.
The selling price of this phone is 3,900 yuan.
打折以后售价比原来便宜了不少。
Dǎzhé yǐhòu shòujià bǐ yuánlái piányi le bù shǎo.
After the discount, the selling price is quite a bit cheaper than before.
新产品的售价还没有公布。
Xīn chǎnpǐn de shòujià hái méiyǒu gōngbù.
The selling price of the new product has not been announced yet.